Privacy policy

Privacy Policy (ORVELLA® Official Site)

Last updated: 21^st of January 2026

ORVELLA® Official Site operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

ORVELLA® is a brand of Anam Online Limited. The ORVELLA® website and Services are owned and controlled by:

Anam Online Limited (Company Number: 15660887)
Registered in the United Kingdom
Registered Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
(“we”, “us”, “our”)

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or that has been de-identified so that it cannot reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, transaction details, form of payment, payment confirmation and other payment details (note: we do not store full payment card details where handled by secure payment partners).
Account information including your username, password, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties (for example, where permitted, advertising, analytics, fraud-prevention or fulfilment partners).

Lawful Bases for Processing (UK & EEA)

Where UK GDPR / EU GDPR applies, we will only process your personal information where we have a lawful basis to do so, including:

Performance of a contract (e.g., to take payment, fulfil your order, deliver products, process returns)
Legal obligation (e.g., accounting, tax, compliance requests)
Legitimate interests (e.g., improving Services, fraud prevention, maintaining security, customer service, business operations)
Consent (e.g., where required for marketing or non-essential cookies)

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you, such as recommending products related to your purchases.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

Where required by law (including UK PECR), we will only send electronic marketing to individuals with appropriate consent or where a lawful exception applies (such as the “soft opt-in”, where applicable).

Security and Fraud Prevention

We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.

Communicating with You

We use your personal information to provide you with customer support, to be responsive to you, and to maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies, Analytics & Similar Technologies

We use cookies and similar technologies (such as pixels, tags, storage and access technologies) to operate the Services, improve performance, remember preferences, understand usage, and support marketing/advertising activities.

Where required by law, we will request your consent before placing or reading non-essential cookies or similar technologies on your device. Consent must be informed, specific and given through a clear positive action.

You can manage cookie preferences using the cookie settings available on our website (where provided) and/or within your browser settings.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors and service providers who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud hosting, fulfilment and shipping).
With business and marketing partners to provide marketing services and advertise to you, including interest-based advertising where permitted by law and your preferences.
When you direct, request, or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger, acquisition, restructuring or insolvency.
To comply with legal obligations (including responding to subpoenas, warrants and lawful requests), to enforce applicable terms, and to protect the Services, our rights, and the rights of our users or others.

We do not disclose personal information to third parties in exchange for money. Where certain privacy laws define “sale” or “sharing” more broadly (for example, disclosure for targeted advertising), you may have the right to opt out, as explained below.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We retain personal information only for as long as necessary for these purposes.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

You may have the right to:

Access / Know what personal information we hold about you
Delete personal information we maintain about you
Correct inaccurate personal information
Portability (receive a copy of your data and request transfer, where applicable)
Object to certain processing (including direct marketing)
Restrict processing in certain circumstances
Withdraw consent where processing is based on consent (without affecting prior lawful processing)

These are key rights under the UK GDPR / EU GDPR framework.

Managing Communication Preferences

We may send you promotional emails, and you may opt out at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional messages such as order confirmations, service updates, and communications required for your account.

Exercising Your Rights

You may exercise your rights by contacting us using the details provided below. We may need to verify your identity before processing your request, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorised agent to act on your behalf, subject to appropriate verification.

We will respond within the time required by applicable law.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer personal information outside the United Kingdom or the European Economic Area, we will rely on recognised lawful transfer mechanisms (for example, adequacy decisions and/or appropriate safeguards such as the UK International Data Transfer Agreement and the UK Addendum to EU Standard Contractual Clauses), as required.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

If you are in the UK, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). If you are in the EEA, you may lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Anam Online Limited (Controller)
Trading as ORVELLA®
Company Number: 15660887
Registered Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Email: admin@orvella.co.uk

For the purpose of applicable data protection laws, Anam Online Limited is the data controller of your personal information.